Watch for charity scams targeting Memorial Day donors

Memorial Day is a time to honor those who have lost their lives for the country. Unfortunately, alleged charities use this time of year to solicit donations using shady tactics with a patriotic or military approach.

To help contributors make wise giving decisions about charities that address needs facing veterans, military service members and their families, BBB Wise Giving Alliance offers the following advice:

Avoid mistaken identity. Some military and veterans charities include the same words in different orders or in slightly different forms. The Bush Institute estimates over 45,000 nonprofit organizations serve U.S. veterans, active service members and their families. With that volume it is not surprising some of them have similar-sounding names. While some similarities are inadvertent, others are established with the intent to deceive. If you are unfamiliar with a group, it’s best to find out more by going to their website or accessing reports from charity-monitoring organizations such as BBB’s Give.org to help ensure their trustworthiness.

Find out what they do. The variety of activities addressed by veterans organizations is not only a reflection of the sheer number of those organizations, but also the diversity of their missions. In most instances donors really can’t identify what an organization does based solely on its name. Don’t assume what the military or veterans organization does based on name alone. Look for a clear description of the organization’s programs in its appeals and on its website.

Be careful with phone appeals. While telemarketing can be an effective fundraising technique to encourage previous supporters to donate greater amounts, it also is used by those seeking to take advantage of Americans’ sentiments toward veterans and service members in need. If called, seek out information on the group’s programs and finances before donating.

Watch out for excessive pressure. Questionable solicitors seek to take advantage of public sympathy for veterans and active service members and demand an on-the-spot gift decision so you won’t have time to check them out. Well-managed charities will welcome support at your convenience and encourage you to learn more about their activities. Whether such perceived pressure appears in a phone solicitation or a direct mail appeal, donors should see that approach as a red flag to signal the importance of finding out more about the organization before making a contribution decision.