Mother’s Day shifts toward experiences over traditional gifts

Mother’s Day 2026 will be celebrated Sunday, May 10 across the United States, Canada, Australia and many other countries, continuing a tradition that dates back more than a century. The holiday has been observed on the second Sunday in May since 1914, when President Woodrow Wilson signed a proclamation establishing it as a national holiday.

The day is dedicated to honoring mothers, grandmothers and stepmothers for the countless ways they support and care for their families. While flowers, cards and other traditional gifts remain popular, many families are increasingly choosing to celebrate with shared experiences that create lasting memories.

That shift reflects a growing trend. According to GetYourGuide, 92% of Americans say they prefer experiential gifts over material items, a significant increase from 62% in 2021. Research from Amit Kumar, an assistant professor of marketing at the University of Delaware, suggests experiences tend to bring more lasting happiness than physical gifts.

For many families, one of the simplest and most popular ways to celebrate Mother’s Day is by dining out. Giving Mom a break from cooking can set the tone for a relaxing day. The National Restaurant Association reports 28% of people plan to go out for brunch on Mother’s Day, making it one of the busiest restaurant days of the year.

Because of the high demand, planning ahead is key. Making reservations early can help ensure a spot at a restaurant Mom enjoys. Families are encouraged to confirm their guest count in advance and secure a table as soon as possible.

Reviewing menus ahead of time also can be helpful. Many restaurants offer special prix fixe menus for the holiday that may differ from their usual selections. Checking the menu ensures there are options Mom will love and can help families with children find suitable choices for younger diners.

Arriving on time is equally important. Restaurants often hold reservations for a limited window, and on a busy day like Mother’s Day, late arrivals may lose their tables. Leaving early and allowing extra travel time can help avoid unnecessary stress.

Even with careful planning, delays are possible. Families can make the most of the day by focusing on spending time together rather than worrying about wait times or other minor inconveniences. Keeping the emphasis on fun can help make the day more enjoyable for everyone.

Beyond brunch, experiential gifts offer many ways to celebrate. A spa day remains a popular option for moms who could use a little relaxation. Treatments like massages, facials and manicures can provide a full day of pampering, especially when paired with a meal at the spa.

Wellness-focused experiences also can be meaningful. Yoga, Pilates or meditation classes give moms an opportunity to recharge and focus on their well-being.

Creative classes are another option. Workshops in pottery, cooking, floral arranging or candle-making allow moms to learn new skills and express their creativity. These experiences can be even more special when shared with loved ones.

Arts and entertainment outings also make thoughtful gifts. Tickets to concerts, theater performances, comedy shows or museum exhibits can turn Mother’s Day into a memorable cultural experience tailored to Mom’s interests.

Outdoor adventures can be ideal for moms who enjoy nature. Activities like hiking, kayaking or horseback riding offer a chance to relax and spend time outdoors.

For those looking to expand the celebration, day trips or overnight excursions can provide an even more memorable experience. A visit to a nearby vineyard can be a perfect outing for moms who enjoy wine.

History enthusiasts may enjoy trips to destinations known for their historical significance.

Nature-focused outings also are popular in early May, when many flowers are in bloom. Botanical gardens and garden tours can offer a peaceful setting filled with seasonal beauty including tulips, lilacs and azaleas.

Coastal getaways present another appealing option. A walk along the beach can be relaxing while activities like a brunch cruise on a riverboat or ferry can add a unique touch to the day.

Ultimately, there is no single way to celebrate Mother’s Day. Whether it’s a simple brunch, a relaxing spa visit or a thoughtfully planned trip, the goal is to show appreciation and create meaningful moments.

As more families move toward experiences over material gifts, Mother’s Day continues to evolve into a celebration centered on time together. With a little planning and creativity, the holiday can become not just a day of recognition, but also a lasting memory for the mothers being honored.