Ohio Foothills tourism brand launches to market 10-county region

A new regional tourism brand, Ohio Foothills, has launched to market a multi-county area of east-central Ohio as a unified travel destination, highlighting rolling landscapes, rich history, outdoor recreation and small-town charm.

The Ohio Foothills region includes 10 counties in Appalachian Ohio: Belmont, Carroll, Columbiana, Coshocton, Guernsey, Harrison, Holmes, Jefferson, Muskingum and Tuscarawas. Developed through a shared vision to increase visitor awareness, encourage longer stays and strengthen tourism-driven economic development, the Ohio Foothills project was made possible through grant funding from the Governor’s Office of Appalachia and the Ohio Mid-Eastern Governments Association.

Guided by a shared mission, Ohio Foothills connects travelers and potential new residents to a region where small towns tell big stories. The initiative invites people to explore, experience authentic local life and consider putting down roots. Organizers envision the Ohio Appalachian foothills as a vibrant, welcoming destination known for its history and strong sense of community, drawing families, innovators and trailblazers to explore, contribute and build lasting connections.

The Ohio Foothills brand will be used across digital marketing, social media, storytelling campaigns and visitor-facing materials to promote heritage attractions, outdoor adventures, local dining and authentic Appalachian experiences.

“This new brand allows us to tell a cohesive story about our region,” said Diane Lautenschleger, project lead for partnership development at the Tuscarawas County Convention and Visitors Bureau. “Over the past three years, tourism professionals have worked collaboratively to create a unified brand that serves both visitors and residents. By working together, we can better compete in Ohio’s tourism marketplace while positioning tourism as a powerful economic driver by attracting visitors, talent and investment and showcasing the exceptional quality of place and quality of life found here.”

“Tourism is a key driver of economic growth for our region, supporting local businesses, jobs and community revitalization,” said Dr. Vicki King-Maple, executive director of OMEGA. “The Ohio Foothills brand reflects strong collaboration across county lines and positions the region as an accessible, welcoming destination. OMEGA’s investment underscores our commitment to regional strategies that enhance quality of place, attract visitors and strengthen local economies throughout mid-eastern Ohio.”