The internet is rife with ‘risk-free’ trial scams

The internet is rife with ads and links leading to pictures of celebrities and “miracle” products that promise easy weight loss, whiter teeth or disappearing wrinkles. You may be enticed to try these products through a “risk-free” trial: Just enter your name, address and credit card number, and the product will be on its way for only a nominal shipping and handling charge.

An in-depth investigative study by Better Business Bureau, however, finds many of these free trial offers are not free.

The investigative study — “Subscription Traps and Deceptive Free Trials Scam Millions with Misleading Ads and Fake Celebrity Endorsements” — looks at how free trial offers ensnare consumers in so-called “subscription traps” that hook them for expensive shipments of products they did not explicitly agree to buy. It digs into the scope of the problem, who is behind it and the need for law enforcement and consumer education to address the issue. The complete report can be read at http://us.bbb.org/freetrial.