Konstantinos named to VP role at COW

Alexa Konstantinos, a marketing and communications executive with more than 20 years of experience, has been named vice president of marketing and communications at The College of Wooster.

Most recently serving as vice president of marketing at CoverMyMeds, a healthcare software company, Konstantinos brings to the position knowledge in marketing, sales and communications. Beginning the role on Jan. 2, Konstantinos will be responsible for the development, integration and implementation of a range of marketing and communications activities relative to the strategic direction and positioning of the college and its leadership, overseeing the office of marketing and communications and office of events.

“Alexa comes to the college with a history of building relationships among her colleagues and a wide range of experience in marketing and collaborative leadership,” President Anne McCall said. “Her enthusiasm for telling Wooster’s story will make her an asset to our team. I look forward to working with her to enhance the college’s reputation and advance our mission.”

A member of the senior leadership team and president’s cabinet, Konstantinos will collaborate directly with and act as a key strategic adviser to the college leadership, faculty, staff, students, board of trustees, alumni and friends of the college to ensure an authentic brand, message and image of Wooster is presented to all external and internal audiences. Along with colleagues across campus, she will play a key role in helping to define and advance the college’s strategic plan.

“As a lifelong learner, I’ve always been drawn to a mission-driven environment and new ways of thinking and interpreting the world around us. Wooster has an incredible history of supporting independent thinking for the purpose of developing knowledge that I find energizing,” Konstantinos said. “In meetings with the college’s leadership team, the marketing and events teams, faculty and functional leaders, and board members, I was impressed by their passion for the institution and collaborative nature.”

From conversations with her husband, a Wooster alumnus, Konstantinos is familiar with the impact of the college’s nationally recognized Independent Study program and sees it as a formative experience for Wooster students.

“Decades after graduation we still discuss his I.S. on a regular basis. The fundamentals of how to solve problems, make decisions based on data and build new ideas that students take away from that experience is a tremendous gift,” she said. “I am so inspired by all that Wooster does for its students, and I’m excited to work with this leadership and team to bring the college’s story to life in new ways and for new audiences.”

In addition to her work, Konstantinos exercises her love of the arts and philanthropy by serving on the executive boards of the Columbus Museum of Art and the Contemporary Theater Company of Ohio and performing with the Columbus Symphony Orchestra chorus.